Fashion Public Relations
Name/Title
Fashion Public RelationsEntry/Object ID
2026.2.22Description
A textbook on public relations in the fashion industry that covers core principles, image management, and case studies of apparel brands and PR firms.Context
Gerald J. Sherman and Sar S. Perlman are co-founders of Sherman & Perlman, LLC, a public relations and integrated marketing company. The textbook concentrates on the pragmatic aspects of public relations and the fundamentals of fashion public relations, and features in-depth case studies and techniques necessary for a successful career in fashion public relations.Category
Public Relations