Public Relations and Business 1900–1929
Name/Title
Public Relations and Business 1900–1929Description
Lively account of the rise of public relations, beginning with the policies first formulated by business to defend against hostility from labor, politicians and the public.Context
Alan R. Raucher was a professor of history at Wayne State University. In this book, Raucher seeks to answer the question "what was "public relations" in the early twentieth century. Raucher believed that the study of public relations must be both a history of ideas and a history of actual practices as well as an examination of the interrelationship between ideas and action.Category
Public Relations