Public Relations Planning
Name/Title
Public Relations PlanningSecondary Title
A Practical Guide for Strategic CommunicationDescription
A guide designed for students to have an in-depth understanding of the steps involved in planning and executing a successful PR campaign.Context
Authors Edward T. Vieira Jr and Yulong Li are professors at Simmons University within the fields of marketing and operations management. The authors released the second edition to take into account the consequences of the COVID 19 pandemic, the ever-changing landscape of social media and new technological tools to reflect the current state of the global public relations world.Category
Public Relations