Feeding Frenzy
Name/Title
Feeding FrenzySecondary Title
Crisis Management in the SpotlightDescription
An inside look at crisis management in the 21st century.Context
Jon F. Harmon is a former corporate communication executive and writer. "Feeding Frenzy" tells the story of two companies at war with each other and the trial lawyers determined to keep the conflict on the front pages.The book is written from the perspective of the Ford PR team as they are trying to make sense of what was causing major accidents.Category
Public Relations, Public Affairs, Crisis Communication