Fundamentals of a Public Relations Program for Business

Publication

-

Museum of Public Relations

Name/Title

Fundamentals of a Public Relations Program for Business

Tags

Photocopy

Description

A talk given by Arthur W. Page outlining the importance of a public relations program in the business sector.

Context

Arthur W. Page was the Vice President of AT&T and known as the founder of "corporate public relations". Page discussed the fundamentals of a public relations program in business and offers advice on how to develop a program. Page emphasized the importance of business fitting itself to the pattern of public desires and that the public lays down the rules for its service, partially in laws and partially in public opinion.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Arthur W. Page Society

Notes

Date Acquired: 6/1/98

Publication Details

Publication Type

Report

Author

Arthur Wilson Page

Place Published

City

Washington, D.C.

Country

United States

Continent

North America

Date Published

1938

Notes

Pages: 9

Location

Box

4

Shelf

Storage Shelf

Room

Exhibit Room

General Notes

Note

Photocopy; Paper reprinted from seventh international management congress, Washington, D.C., September 20,1938, administration section (copy from original AT&T Archive, Warren, New Jersey)

Created By

[email protected]

Create Date

December 23, 2019

Updated By

[email protected]

Update Date

May 1, 2025