Gauging Public Opinion
Name/Title
Gauging Public OpinionEntry/Object ID
2025.11.24Description
This book offers the first comprehensive and structured analysis of the important yet often misunderstood new methods used to survey public opinion.Context
The studies presented were conducted by Princeton’s Office of Public Opinion Research under the direction of Hadley Cantril, a leading social psychologist. Engagingly and innovatively, the book explores many of the challenges involved in determining public opinion using modern techniques.Category
Public Relations