Global Public Relations: Spanning Borders, Spanning Cultures

Book

-

Museum of Public Relations

Name/Title

Global Public Relations: Spanning Borders, Spanning Cultures

Entry/Object ID

2017.09.32

Description

Successful global communicators must understand localized political, economic, and cultural dynamics to build authentic, sustainable international relationships.

Context

The authors are professors at the University of North Carolina at Charlotte who wrote this book to provide a comprehensive, structured blueprint for navigating public relations globally.

Category

Public Relations

Acquisition

Accession

2017.09

Source or Donor

Ray Hiebert

Source (if not Accessioned)

Ray Hiebert

Notes

Date Acquired: 11/18/17

Lexicon

Legacy Lexicon

Object Name

Textbook

Book Details

Author

Alan R. Freitag

Editor

Ashli Quesinberry Stokes

Publisher

Routledge

Date Published

2009

ISBN

978-0-415-44814-7

Location

* Untyped Location

31 Millburn

General Notes

Note

Hardcover

Created By

[email protected]

Create Date

January 6, 2020

Updated By

[email protected]

Update Date

August 11, 2026