Global Stakeholder Relationship Governance: An Infrastructure
Entry/Object ID
2014.04.01
Description
Addresses the integration of generic PR principles into specific practices, and integrated reporting and internal/external alignment onto traditional practices like public affairs, investor relations, and community relations.
Context
Details the elements of a soft and hard infrastructure approach.
Category
Public Relations
Acquisition
Accession
2014.04
Acquisition Method
Gift
Source (if not Accessioned)
Toni Muzi Falconi
Notes
Date Acquired: 7/24/14
Lexicon
Legacy Lexicon
Object Name
Book
Book Details
Author
Toni Muzi Falconi
Editor
James E. Grunig, Emilio Galli Zugaro, Joao Duarte
Edition
First Edition
Publisher
Palgrave Macmillan (a division of St. Martin's Press)