Good Business
Name/Title
Good BusinessEntry/Object ID
2025.9.4Secondary Title
The Talk, Fight, Win Way to Change the World.Description
A book written by Bill Novelli on how he learned how to apply commercial marketing communications to social impact.Context
In "Good Business", Novelli recounts his early career successes and the process of changing his career trajectory. The book aims to prove that a person can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems).Category
Public Relations, Business