Good-bye to the Low Profile
Name/Title
Good-bye to the Low ProfileDescription
Teaches executives how broadcast and print media operate and how to navigate television and print interviews. Covers leadership, public speaking, advertising, and corporate image, emphasizing the value of building an ongoing relationship with the media rather than avoiding it.Context
Schmerz, Mobil Oil's VP for public affairs, wrote this book to challenge the traditional corporate instinct to avoid the press.Category
Public Relations