Goodwill Letters that Build Business

Name/Title

Goodwill Letters that Build Business

Description

Includes model letters and templates showing how the tone and content of routine correspondence functions as a form of public relations at the individual, personal level.

Context

A guide to business correspondence, teaching how everyday letters can be written to build customer goodwill rather than merely transact business.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

William Butterfield

Publisher

Prentice-Hall, Inc.

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1940

Notes

Pages: 300

Create Date

October 7, 2022

Update Date

July 22, 2026