Handbook for Public Relations Writing
Name/Title
Handbook for Public Relations WritingDescription
A handbook dedicated to the importance of writing in the profession of public relations.Context
Thomas Bivins is a professor and author who has written numerous textbooks on mass media, public relations writing and newsletter publication. For this handbook, Bivin's goal is to provide an easy to read guide for mastering the skill of public relations writing, as all accumulated knowledge relies on the written and spoken word in order to persuade, convince, inform or educate key audiences that will determine an organization's future.Category
Public Relations