Handbook of Public Relations
Name/Title
Handbook of Public RelationsEntry/Object ID
2024.2.15Secondary Title
The Standard Guide to Public Affairs and CommunicationsDescription
A guide to the techniques of public relations as a practice and the philosophy that motivates policies and the purposes that lie behind their implementations.Context
The Handbook of Public Relations was intended to offer guidance in the fairly new occupation of public relations at the time of publication. In this 2nd edition, the textbook added chapters on the profession and research with new terms such as "public affairs" as communications become "a better art as it is becomes a better science."Category
Public Relations