Name/Title
How Business is Bamboozled by the Ad BoysDescription
Warns corporate executives about the psychological manipulations, self-serving strategies, and metrics that Madison Avenue agencies use to drain corporate budgets and mislead business leaders.Context
An advertising and corporate critique.Book Details
Author
Nicholas SamstagPublisher
James H. Heineman Inc.Place Published
City
New York CityState/Province
New YorkCountry
United StatesContinent
North AmericaDate Published
1966Create Date
October 7, 2022Update Date
August 6, 2026