How to Advertise and Promote Your Small Business

Name/Title

How to Advertise and Promote Your Small Business

Description

Foundational, step-by-step strategies for analyzing customer needs, setting marketing budgets, and executing campaigns using public relations and traditional media aimed at independent, local business owners.

Context

Siegel was an influential public speaker, business consultant, and early advocate for women’s financial advancement who used her corporate expertise to empower smaller, grassroots economic ventures.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Gonnie McClung Siegel,

Publisher

John Wiley

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1978

ISBN

047104032-0

Notes

Pages: 128

Create Date

October 7, 2022

Update Date

August 4, 2026