How to Create Your Own Publicity for Names, Products or Services and Get it for Free

Book

-

Museum of Public Relations

Name/Title

How to Create Your Own Publicity for Names, Products or Services and Get it for Free

Description

The book argues that any individual or small business can capture the attention of major newspapers, magazines, radio programs, and television networks completely for free, provided they understand how to transform their product, service, or personal identity into a legitimate, high-value news story.

Context

A highly tactical guerrilla marketing guide.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Textbook

Book Details

Author

Steve Berman

Publisher

Frederick Fell

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1977

Notes

Pages: 140

Location

Location

* Untyped Location

4

Date

June 26, 2026

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

August 3, 2026