How to Plan a Public Relations Program

Book

-

Museum of Public Relations

Name/Title

How to Plan a Public Relations Program

Entry/Object ID

2017.06.10

Description

Framework to help social agencies and non-profits construct communication plans.

Context

Helped transform charity publicity into a disciplined, data-driven strategy before the modern corporate PR industry created its own models.

Category

Public Relations

Acquisition

Accession

2017.06

Source or Donor

Don Bates

Acquisition Method

Gift

Source (if not Accessioned)

Don Bates

Notes

Date Acquired: 8/3/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Mary Swain Routzahn

Edition

Third edition

Publisher

National Publicity Council

Date Published

1943

General Notes

Note

Third edition, 1943

Created By

[email protected]

Create Date

November 12, 2019

Updated By

[email protected]

Update Date

August 18, 2026