If It comes from the heart, Shouldn't It Come From Helzberg Diamonds?
Entry/Object ID
2019.02.02
Description
Advertisement article by Inez Kaiser about Jeff Comment, Chairman and Chief Executive Officer of Helzberg Diamonds and his work to attract a more diverse customer base.
Context
Inez Kaiser was a public relations pioneer and the first black woman to own a public relations firm. In this advertisement, Kaiser explains the decision of CEO Jeff Comment to diversify customer base and as well as the deciding factor that led to his decision.