“Image Wars: Protecting Your Company When There’s No Place To Hide” First edition
Tags
confirmed duplicate
Description
Immediate corporate communication response strategy are necessary in the highly digitized and media-saturated environment of present day, and corporations have "no place to hide" from public scrutiny.
Context
Sauerhaft was a public relations executive who served as a top strategist and executive at Burson-Marsteller, one of the world's leading global PR agencies.