Implementing A Successful Strategy For Your Company
Name/Title
Implementing A Successful Strategy For Your CompanyEntry/Object ID
2025.9.3Secondary Title
Leading CEOs On Establishing A Companywide Vision and Key Values For Achieving Long-Term SuccessDescription
A guide by Bill Novelli on how to execute an effective strategy through advocacy, education, philanthropy, and volunteering.Context
Bill Novelli is a public relations executive, most notably known as the co-founder of Porter Novelli, a global public relations firm. Novelli describes the challenges nonprofits like AARP face, including balancing their social mission with serving members while also generating the revenue needed to succeed at both. After listing out the challenges, Novelli provides essential tools on how to achieve a successful strategy: Products and services, strategic alliances, advocacy, information and education, philanthropy and volunteers.Category
Public Relations, Business