In the Negro Market … Ten Ways to Improve Community Relations

Name/Title

In the Negro Market … Ten Ways to Improve Community Relations

Description

A ten-step speech on how Royal Crown Cola Company can improve their community relations with the Black consumers.

Category

Diversity: of Color

Publication Details

Publication Type

Document

Author

D. Parke Gibson

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Notes

Date Published: October 2 and 3, 1967

Location

* Untyped Location

25

Web Links and URLs

PDF

General Notes

Note

Delivered at the Royal Crown Cola Co. Bottlers Sales Conference, Washington Hilton Hotel

Create Date

January 29, 2021

Update Date

May 29, 2025