Inbound PR

Book

-

Museum of Public Relations

Name/Title

Inbound PR

Entry/Object ID

2025.11.5

Secondary Title

The PR Agency's Manual to Transforming Your Business with Inbound.

Description

A handbook on how inbound marketing can refresh, expand and optimize PR for today's connected world.

Context

Iliyana Stareva is a public relations practitioner and author. A modern public relations approach that blends traditional content creation with inbound marketing strategies to attract journalists and audiences, rather than relying on disruptive outbound pitching. By leveraging SEO, social media, and high-value content, it emphasizes building brand trust and earning media coverage organically.

Category

Public Relations

Acquisition

Accession

2025.11

Source (if not Accessioned)

Matthew Marcial

Notes

Donated in November 2025

Book Details

Author

Iliyana Straeva

Publisher

John Wiley & Sons, Inc.

Place Published

City

Hoboken

State/Province

New Jersey

Country

United States

Continent

North America

Date Published

2018

ISBN

978119462217

Notes

Pages: 164

Location

Location

* Untyped Location

59

Date

January 6, 2026

Copyright

Copyright Holder

John Wiley & Sons, Inc.

Copyright Date

2018

Created By

jade@prmuseum.org

Create Date

January 6, 2026

Updated By

jade@prmuseum.org

Update Date

February 5, 2026