Industrial Marketing Digest

Publication

-

Museum of Public Relations

Name/Title

Industrial Marketing Digest

Description

Elias "Buck" Buchwald, President of Burson-Marsteller, wrote a piece titled "Advertising as a Public Relations Tool" on whether there is a role for advertising in the public relations industry and how it can function effectively.

Collection

Elias "Buck" Buchwald

Category

Public Relations

Publication Details

Publication Type

Bulletin

Publisher

Industrial Marketing Digest

Date Published

1975

Created By

[email protected]

Create Date

December 26, 2024

Updated By

[email protected]

Update Date

December 30, 2024