Invention In PR

Book

-

Museum of Public Relations

Name/Title

Invention In PR

Description

A handbook for pushing limits of PR to inventing things and fire up professionals of all generations about what they can build.

Context

Adam Ritchie is public relations executive. This book serves as a guide to all PR professionals from all walks of life to change the way experienced public relations executives approach their jobs and inspire scholars to break the rules in the best ways possible. Ritchie aims for readers to gain a feel for using PR skills to create newsworthy products and services, constructing campaigns tied directly to business outcomes, blurring the line between pixels and print and merging digital with the physical.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Shelley Spector

Notes

Date Acquired: 8/22/22

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Adam Ritchie

Edition

First Edition

Publisher

Routledge Taylor & Francis Group

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

2022

ISBN

978-1-032-10749-3

Notes

Pages: 122

General Notes

Note

softcover

Created By

[email protected]

Create Date

August 25, 2022

Updated By

[email protected]

Update Date

June 9, 2026