It's Not Just PR
Name/Title
It's Not Just PRSecondary Title
Public Relations In SocietyDescription
A reflection of the frustration experienced by many academics and practitioners when the term "public relations" is misused by the media and misunderstood by the general population.Context
W. Timothy Coombs is a crisis communications researcher and professor and Sherry J. Holladay is a communications researcher. The authors invite readers to develop a more complex and complete understanding of the practice of public relations. "It's Not Just PR" aims to help readers understand why society benefits from the practice.Category
Public Relations