It's Not Just PR
Name/Title
It's Not Just PREntry/Object ID
2026.2.18Secondary Title
Public Relations in SocietyDescription
A comprehensive examination of the field of public relations in the contemporary world, evaluating its positive and negative impacts on societal values, knowledge, and public perception.Context
W. Timothy Coombs and Sherry J. Holladay are professors of communications at the University of Central Florida. The book draws on global examples from corporations (such as Coca-Cola) and nonprofit organizations to illustrate public relations’ role in shaping public opinion, addressing ethical concerns, and examining power dynamics, including the influence of social media and activism. It argues for a more nuanced understanding of PR as a complex force that can be used for both beneficial and harmful ends, challenging the traditional corporate-centric view.Category
Public Relations