Keeping the Media Neutral in a Crisis
Name/Title
Keeping the Media Neutral in a CrisisEntry/Object ID
2025.11.10Description
A handbook that provides practical guidelines on how an organization can maintain media neutrality despite the many challenges one can expect to face during a crisis or in situations with the potential of generating negative publicity.Context
Carole M. Gorney is a full professor at Leigh University's Department of Journalism and Communication since 1982 and a member of PRSA. While the handbook focuses on crisis media relations, nonetheless, many of its suggestions can be applied to almost any dealings with the news and information media.The handbook is designed to assist public relations practitioners with varying levels of media and crisis experience as well as managers and supervisors of both small and large organizations.Category
Public Relations