Manager's Guide to Excellence in Public Relations and Communication Management
Name/Title
Manager's Guide to Excellence in Public Relations and Communication ManagementDescription
The book organizes communication excellence around three areas: the knowledge base of the communication department, the shared expectations between top communicators and senior management about communication's role, and the broader organizational culture that enables or hinders excellence.Context
Findings from a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation, one of the most ambitious empirical research projects in the PR field's history. The book translated that academic research into practical guidance.Category
Public Relations