Marching Up Madison Avenue

Book

-

Museum of Public Relations

Name/Title

Marching Up Madison Avenue

Secondary Title

How I Beat the Entrepreneurial Odds Armed With a Pencil & My Imagination

Description

The book recounts campaigns like an early T-shirt deal with Jackie Robinson (confronting the racism the athlete faced at the time) and an anti-Vietnam War advertising campaign that helped him litigate protections for commercial free speech.

Context

Gilbert's memoir of building Gilbert Advertising from scratch after returning from WWII in 1946, growing it into an influential agency over a 40-year career despite never being one of Madison Avenue's biggest shops.

Category

Advertising

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Richard L. Gilbert

Editor

Donald McCaig

Publisher

Behler Publications

Place Published

City

Lake Forest

State/Province

California

Country

United States

Continent

North America

Date Published

2008

ISBN

1-933016-51-1

Location

Location

* Untyped Location

22

Date

June 26, 2026

General Notes

Note

Forward by Donald McCaig

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

July 23, 2026