Name/Title
Marketing to the New MajoritySecondary Title
Strategies for a Diverse WorldDescription
The analysis and description of the implications from the dramatic 2010 U.S. Census results and provide practical guidelines for how to reach diverse consumer populations by appealing to similarities that go beyond race and ethnicity.Context
David Burgos and Ola Mobolade are marketing experts and researchers. The authors confront the issue of companies approaching the so-called "general market" as a homogenous group rather than a colorful mix of ethnicities and cultures at the time of publication.Book Details
Author
David Burgos, Ola Mobolade, Millward BrownPublisher
Palgrave MacmillanPlace Published
State/Province
New YorkCountry
United StatesContinent
North AmericaDate Published
2011Place Printed
Country
United StatesContinent
North AmericaDate Printed
2011ISBN
978-0-230-11165-3Copyright
Copyright Holder
Millward BrownCopyright Date
2011Create Date
February 5, 2025Update Date
February 5, 2025