Mass Media: An Introduction to Modern Communication
Name/Title
Mass Media: An Introduction to Modern CommunicationEntry/Object ID
2017.09.09Description
A broad scope spanning topics like advertising, journalism, public relations, ratings, and media effects, treating "mass communication" as one integrated field.Context
Established the original edition of what would become a long-running, repeatedly revised introductory textbook surveying newspapers, magazines, broadcasting, film, and other mass media systems.Category
Public Relations