Mass Media III: An Introduction to Modern Communication

Name/Title

Mass Media III: An Introduction to Modern Communication

Entry/Object ID

2017.09.11

Description

Rather than looking at newspapers, radio, and television in isolation, it maps mass communication as a multi-stage process involving originators, message codes, gatekeepers, regulators, filters, and audiences.

Context

Captured the transitional period from traditional print and broadcast eras with the beginning of commercial computing and cable.

Category

Public Relations

Acquisition

Accession

2017.09

Source or Donor

Ray Hiebert

Source (if not Accessioned)

Ray Hiebert

Notes

Date Acquired: 11/18/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Publisher

Longman

Date Published

1982

Location

* Untyped Location

Millburn bookshelf

General Notes

Note

Softcover, 2 copies

Create Date

November 21, 2019

Update Date

August 18, 2026