Mass Media VI: An Introduction to Modern Communication

Book

-

Museum of Public Relations

Name/Title

Mass Media VI: An Introduction to Modern Communication

Entry/Object ID

2017.09.13

Description

Aims to provide a grounding in areas of mass communication and stimulate students to become critical consumers of media output.

Context

As the sixth edition of a series dating back decades, it surveys the full landscape of mass media: print, broadcast, and emerging technologies.

Category

Public Relations

Acquisition

Accession

2017.09

Source or Donor

Ray Hiebert

Source (if not Accessioned)

Ray Hiebert

Notes

Date Acquired: 11/18/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Ray Eldon Hiebert, Donald F. Ungurait, Thomas Bohn

Editor

Longman

Publisher

Longman

Date Published

1991

General Notes

Note

Softcover

Created By

[email protected]

Create Date

November 21, 2019

Updated By

[email protected]

Update Date

August 3, 2026