Measure What Matters
Book Cover
Name/Title
Measure What MattersTags
possible duplicateSecondary Title
Online Tools for Understanding Customers, Social Media, Engagement, and Key RelationshipsDescription
It provides frameworks to collect actionable data, analyze competitors, evaluate media channels, and link social media engagement to bottom-line business outcomes.Context
How to quantify "fuzzy" communication metrics, like reputation, corporate authority, and audience trust.Category
Public Relations