Morale
Name/Title
MoraleSecondary Title
First Line of Defense?Description
This book argues that morale is a crucial, tangible factor in wartime, and can be managed through propaganda and public relations. Explores how to boost morale of soldiers and civilians during crises, using psychological techniques and media influence to maintain a positive outlook and national unity.Context
Refers to the foundational concept that psychological strength, motivation, and mental readiness of a population works against collapse during crises.Category
Public Relations, PR History