My Thirty-five Years as CEO
Name/Title
My Thirty-five Years as CEODescription
Harold Burson reflects on his 35-year tenure as CEO of Burson-Marsteller, from 1953 to 1988.Context
"My Thirty-five Years as CEO" is a reflection written by Harold Burson on his time as CEO of Buron-Marsteller, a global public relations firm founded in 1953 alongside Bill Marsteller. Over the years, Burson witnessed the communications landscape evolve; by the late 1980s, large advertising agencies had begun acquiring public relations firms—a shift that hadn’t existed in the early 1960s. During his final year as CEO, Burson noted that had operations on five continents and how valuable people are to a service business like public relations.Category
Public Relations