New Technology and Public Relations

Book

-

Museum of Public Relations

Name/Title

New Technology and Public Relations

Entry/Object ID

2017.06.21

Description

Explores the integration of emerging data systems, software, and electronic media into standard communication workflows to optimize audience research and message delivery.

Context

Predicts how computerized media channels would shift public relations from traditional print-and-broadcast models into instant, data-driven digital networks.

Category

Public Relations

Acquisition

Accession

2017.06

Source or Donor

Don Bates

Acquisition Method

Gift

Source (if not Accessioned)

Don Bates

Notes

Date Acquired: 8/3/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Editor

E.W. Brody, Ed.D., APR, editor

Edition

Second Edition

Publisher

Foundation for Public Relations Research and Education

Date Published

1991

Created By

[email protected]

Create Date

November 12, 2019

Updated By

[email protected]

Update Date

August 18, 2026