On the Occasion of Our 50th Anniversary
Name/Title
On the Occasion of Our 50th AnniversarySecondary Title
A Brief Retrospective by One Present at the CreationDescription
A personal account of Harold Burson, tracing the agency’s origins, from humble beginnings to global expansion from parts one through fourContext
Harold Burson co-founded Burson Marsteller (now called Burson) in 1953 alongside Bill Marsteller. In this essay, Burson describes the founding of the global public relations firm and how he met his co-founder, Bill Marsteller. He also highlights the company’s international influence, mentioning that figures such as the Prime Minister of Malaysia and Margaret Thatcher knew of him and the firm.Category
Public Relations, Internal/Employee Communication, International PR, Cross-Cultural Communication