Our Most Significant Defining Moment
Name/Title
Our Most Significant Defining MomentSecondary Title
Establishing a Burson-Marsteller Presence in EuropeDescription
Harold Burson looks back on the firm’s expansion into Europe in 1959.Context
"Establishing a Burson-Marsteller Presence in Europe" focuses on the origin of how Burson-Marsteller opened operations in Europe. Burson believed it was a smart decision, reinforced by reports that American companies were planning to establish or grow their European operations. Burson cited the Tax Reform Act of 1964 as a key factor that reshaped how U.S. companies established overseas headquarters and accelerated the firm’s expansion plans.Category
Public Relations