Patterns of Publicity Copy

Name/Title

Patterns of Publicity Copy

Description

A practical reference guide on writing effective publicity copy, with model formats and patterns practitioners could adapt for press releases, announcements, and promotional materials.

Context

Practical PR writing techniques as teachable, repeatable methods for students and working professionals.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Textbook

Book Details

Author

Stewart Harral

Publisher

University of Oklahoma Press

Place Published

City

Norman

State/Province

Oklahoma

Country

United States

Continent

North America

Date Published

1950

Notes

Pages: 139

Create Date

October 7, 2022

Update Date

June 30, 2026