Perspectives in Public Relations
Name/Title
Perspectives in Public RelationsEntry/Object ID
2017.09.35Description
The book compiles essays contributed by prominent public relations practitioners of the era, offering varied viewpoints on the field's practice and principles rather than a single unified narrative.Context
Simon developed one of the first undergraduate public relations majors, and this edited collection of essays by leading practitioners helped bring practical, real-world perspectives into the developing field of PR education.Category
Public Relations