Persuasion: How Opinions and Attitudes Are Changed

Book

-

Museum of Public Relations

Name/Title

Persuasion: How Opinions and Attitudes Are Changed

Entry/Object ID

2017.09.25

Description

The exploration of the psychological principles and techniques behind persuasive appeals.

Category

Public Relations, Psychology

Acquisition

Accession

2017.09

Source or Donor

Ray Hiebert

Source (if not Accessioned)

Ray Hiebert

Notes

Date Acquired: 11/18/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Marvin, PhD Karlins

Editor

Herbert I. Abelson, PhD

Edition

Second Edition

Publisher

Springer Publishing Company, Inc.

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1970

ISBN

LOC no. 78-100098

Location

* Untyped Location

31 Millburn

General Notes

Note

Hardcover

Created By

[email protected]

Create Date

January 2, 2020

Updated By

[email protected]

Update Date

October 1, 2025