Photo of Al Bennett, Mel Farr and Charles Wells with Rev. Jesse Jackson and Seven-Up President and Chief Executive Edward Frantel.

Photograph

-

Museum of Public Relations

Name/Title

Photo of Al Bennett, Mel Farr and Charles Wells with Rev. Jesse Jackson and Seven-Up President and Chief Executive Edward Frantel.

Description

In front, from left to right: Al Bennett, Mel Farr and Charles Wells with Rev. Jesse Jackson and Seven-Up President and Chief Executive Edward Frantel.

Context

First major soft drink franchise in the United States to be 100% owned by black businessmen in 1965.

Category

Diversity: of Color

Made/Created

Studio

Detroit Free Press

Notes

Date made: Jun. 11, 1965

Lexicon

Legacy Lexicon

Object Name

photograph

Location

* Untyped Location

framed photo

Deaccession

Notes

Business breakthrough: Soft-drink franchise is a national first for blacks

Created By

[email protected]

Create Date

January 25, 2020

Updated By

[email protected]

Update Date

February 18, 2026