Planning and Managing Public Relations Campaigns

Book

-

Museum of Public Relations

Name/Title

Planning and Managing Public Relations Campaigns

Description

Describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

Context

Provides a starting point for planning and effective management of a PR campaign.

Book Details

Author

Anne Gregory

Edition

Edition 2

Publisher

The Institute of Public Relations

Date Published

2000

ISBN

0 7494 2991 7

Created By

[email protected]

Create Date

June 25, 2026

Updated By

[email protected]

Update Date

July 27, 2026