Positioning: The Battle for Your Mind
Name/Title
Positioning: The Battle for Your MindSecondary Title
How to be seen and heard in the overcrowded marketplaceDescription
Argues that in an oversaturated marketplace, success depends not on creating a genuinely better product, but on claiming a distinct position in the minds of consumers.Context
The book emerged from the authors' work in advertising during a period of rapid product proliferation and media clutter in the American market.Category
Marketing