Positioning

Book

-

Museum of Public Relations

Book Cover

Book Cover

Name/Title

Positioning

Entry/Object ID

2014.07.04

Description

Argues that society has entered an "overcommunicated" state, making consumers actively reject the vast majority of advertising messages. To break through the noise, a brand must find an unoccupied niche or concept inside the consumer's mind.

Context

Positioning is about manipulating the consumer's existing perception and tying your product to what is already there.

Category

Public Relations

Acquisition

Accession

2014.07

Source or Donor

Lou Capozzi

Acquisition Method

Gift

Source (if not Accessioned)

Lou Capozzi

Notes

Date Acquired: 11/25/14

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Al Ries

Editor

Jack Trout

Date Published

1981

General Notes

Note

Hardcover with dustjacket; with separate typewritten letter to Elizabeth W. Lister, signed by Al Ries, February 22, 1982

Created By

[email protected]

Create Date

November 25, 2019

Updated By

[email protected]

Update Date

October 15, 2026