Power Public Relations
Name/Title
Power Public RelationsSecondary Title
How to Master the New PRDescription
This book explores a wide range of PR strategies, demonstrating how they can be used to actively shape public perceptions across corporate, political, legal, and social fronts.Context
Leonard Saffir was a public relations executive and author. Power Public Relations shows how carefully selected PR strategies can align public figures with widely supported causes, influence public opinion, and help secure victories in lawsuits, proxy battles, and career advancement. Filled with practical guidance on working with the media, attracting public attention, and developing and assessing effective PR campaigns, the book highlights new opportunities for those who understand and apply modern public relations techniques.Category
Public Relations