PR 2.0: New Media, New Tools, New Audiences

Book

-

Museum of Public Relations

Name/Title

PR 2.0: New Media, New Tools, New Audiences

Tags

possible duplicate

Description

Introduces PR practitioners to an array of Web 2.0 best practices: setting up online newsrooms, incorporating visual and social media into press releases, leveraging blogs, RSS, podcasts, and online analytics tools.

Context

Helps readers start a meaningful two-way conversation with people who matter to them, in a Web 2.0 world where traditional communication methods are harder to reach or convince audiences.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Dierdre Breckenridge

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Deirdre Breakenridge

Edition

First Edition

Date Published

2008

ISBN

978-0-32-151007-5

General Notes

Note

Hardcover with dustjacket, autographed by the author

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

July 23, 2026