PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
Name/Title
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications InvestmentEntry/Object ID
2021.13.01Description
Weiner provides a framework demonstrating how PR professionals can leverage Communications Technology to replace vague metrics with corporate evidence that speaks the language of C-suite executives.Context
Public relations is often a dismissed discipline because of the difficulty of analyzing ROI.Category
Public Relations