Practical Public Affairs in an Era of Change
Name/Title
Practical Public Affairs in an Era of ChangeSecondary Title
A Communications Guide for Business, Government, and CollegeDescription
This collection of essays by communications professionals helps build theory into practice about the growing convergence of communications expertise focused on public policy making.Context
Parrying the press, shaping images, crafting messages, motivating buyers, persuading public policy makers - all these and more are functions performed y public affairs and public relations professionals.Category
Public Relations, Public Affairs